Michelle Schusterman

YouTube for Authors: Is Starting a Channel Worth It?

A Talk by Michelle Schusterman

About this Talk

You've heard of BookTube...but what about AuthorTube? There are hundreds of authors, both traditionally and indie/self-published, with thriving YouTube channels. YouTube is an incredible platform for writers at ANY stage in the process, whether you've just started writing your first book or you're a seasoned pro.

In this talk, Michelle will explain why she believes YouTube is more effective for marketing than any other social media platform (sorry not sorry, Insta and TikTok), what she did to grow her channel to over 3,000 subscribers and 130,000 views after starting from 0 in March 2020, how to know whether starting a YouTube channel is right for you, and some transparent talk about monetizing your channel and earning a little side income (real numbers will be shared!).

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Enjoy FREE access to Michelle's Skillshare courses! Use the link below from now through September 2021 to receive 1-month free trial of Skillshare's premium membership. Watch as many courses as you like with no obligation to pay after the month is up! A bit about Michelle's courses: COURSE #1 "So What's Your Book About?" Writing a STANDOUT Book Description Step by Step Whether you're querying literary agents or self-publishing your book, you absolutely need a short, captivating description of your book that will HOOK your audience. Easier said than done, right? I used to struggle with writing descriptions of my books until a literary agent gave me "the query formula:" a simple, easy to follow template that helps you figure out exactly what information to include in your pitch—and which details you can leave out. In this course, we're going to break that formula down and study each component. We'll analyze book descriptions in several genres and identify what works (and what doesn't). Each lesson includes an activity or brainstorming prompt to help you develop your pitch. By the final lesson, you'll have a succinct description of your book that includes all the ingredients you need to grab your readers' interest. I hope you'll share your descriptions in the student project section! COURSE #2 Transformational Character Arcs: 6 Steps to a Plot-Driving Protagonist What's the secret to keeping your readers turning those pages? A flawed protagonist who transforms into a hero! Michelle Schusterman is the author of over a dozen critically acclaimed novels published by Penguin Random House, Scholastic, and Little, Brown. As a creative writing instructor, she has led over 500 workshops and taught over 1,000 students of all ages. In this class, Michelle will walk you through six steps that will help you figure out what's at the root of your main character's biggest flaws and how her deepest beliefs push her to make decisions and take action—and drive the plot of your story to a satisfying conclusion. Lessons include: What is a postulate? Character postulates Behaviors and flaws Character compulsions Character arcs Finding a plot By the end of this class, you'll have a deeper understanding of your protagonist and her arc, as well as an outline of the major plot beats for your story. This class is for beginner to intermediate writers who know the basics of character development and want to dig a little deeper.

Ticket required

From Premise to Plot

Ticket required

24 July 2021, 05:00 PM

05:00 PM - 06:00 PM

About The Speaker

Michelle Schusterman

Michelle Schusterman

Author, Ghostwriter, Writing Instructor, YouTuber